BackTine Directors Report 2018
*Approved by auditor
2018 was an eventful year at TINE. Finding events for a “year in brief” summary is never easy. So we are attempting to demonstrate the range of our activities in words and pictures. From the big, wide world to the world on our doorstep. From Ireland to Ålesund. From a summer drought to record sales of ice cream. From supplier of the year to reduced fat in our milk. From Smart Idrettsmat to the launch of a completely new cheese.
These are all samples from history of TINE in 2018:
TINE received the “Gullenken 2017” honorary award for brand of the year on social media as part of the Social Media Awards.
The level of delivery for 2017 ended up at 98.8 per cent. This is a world-class result, better than our target. At the same time, we saw a seven per cent reduction in disposal of finished products. This combination does not come about all by itself.
“Life’s best served with Jarlsberg®” is the slogan for a major new Jarlsberg® campaign in the US, where Jarlsberg® is being clearly highlighted in Times Square in the heart of New York.
Wenche Andersen has delighted and inspired many people with her cooking on God Morgen Norge on TV2. During the TINE annual general meeting, she was presented with the Jon Sundby honorary award for her promotion of Norwegian food.
Norwegians eat more fat than the amounts recommended by the health authorities. TINE has changed the amount of fat in its blue-green skimmed milk from 0.7 to 0.5 per cent. As a result, Norwegian customers will consume 133 tonnes less fat each year.
TINE was named 2017 Grocery Supplier of the Year in OBS. With this, TINE is the reigning “Supplier of the Year” for all COOP chain profiles that have carried out selections.
The number of elderly people will increase in Norway in years to come, and we will have no fewer than 1 million elderly people by 2025. TINE’s vision is to deliver “food experiences for all”. We are now launching Tid™ for senior citizens in line with TINE’s corporate social responsibility.
TINE accepted the Prime Minister’s challenge to join the team working on the global sustainable development goals. During the Norway Cup, two teams met for an informal battle on the football pitch. The pro team won 1–0.
Many local food producers supply more milk to TINE than they use to make their own cheese. Local food production would be difficult without TINE, says cheese producers themselves.
The “Fresher Milk” project, which began two years ago, has resulted in an increase of two to three days in the shelf life of milk. This is resulting in less food waste among consumers. At the same time, wastage at TINE has been reduced by no less than 70 per cent.
In June, TINE and Dairygold noted that construction of the new TINE dairy in Ireland, TINE Mogeely, is up and running. The plant should be completed by October 2019.
Hanne Refsholt says that she will be retiring as the TINE Group President following a fivefold increase in results in 14 years. The new Group President is Gunnar Hovland, who joins the company from his position as Chief Executive Officer of BN Bank.
The Board of Directors undertakes extensive renovation and refurbishment of TINE Meieriet Storsteinnes in Troms. The investment framework has been set to NOK 181 million. This refurbishment will include a new white cheese line, a new white cheese warehouse and renovation of the old cheese factory. The dairy produces various white and brown cheeses using cow’s milk and goat’s milk and also has a regulatory role in the north.
In July, Arve Bjørnstad, owner of Rausjødalen Setermeieri, and TINE celebrated their 10th anniversary as an open café and dairy museum, welcoming more than 180 visitors. Rausjødalen Setermeieri is the first cooperative dairy in northern Europe, making it an important part of our dairy history.
The extraordinary drought in the summer led to many crisis meetings between various farmers’ unions and agricultural politicians in order to devise good solutions to help farmers in a difficult situation.
Because of the record summer, Diplom-Is had to implement extra production facilities in order to meet the demand from ice cream-loving Norwegians.
Having a varied selection of foods at sporting events is a good idea when hunger strikes. During the Norway Cup, everyone had the opportunity to try Smart Idrettsmat, the TINE food concept for sports teams.
TINE Meieriet Ålesund is nominated for the European CEWEP Innovation Award. CEWEP is a European energy recovery organisation. This nomination came about due to the new heat pumps being used at the dairy in Ålesund, based on Stirling technology. TINE Meieriet Ålesund can use this groundbreaking new technology to replace natural gas with district heating and reduce its CO₂ emissions by no less than 66 per cent.
The new dairy in Flesland will have the most modern, energy-efficient solutions based on new renewable energy when it is completed in the summer of 2019. Here is dairy manager Mårten Haukjem in what will become the biggest refrigerator in western Norway.
The mastitis laboratory in Molde receives international recognition as one of the world’s three selected laboratories for trials of a new test to detect tuberculosis in cattle. This is a widespread and serious disease among the world’s cattle populations, and it can be passed on to humans.
Norsk Alpeost, produced at TINE Meieriet Elnesvågen, was awarded the Speciality labelled by Bård Hoksrud, Minister of Agriculture and Food at the time, during the opening of Matstreif in Oslo in September.
TINE subsidiary Fjordland AS received the Grocery Suppliers of Norway (DLF Norway) innovation award for its “Litt mat Smoothie Bowl”, which is a healthier alternative to snacks.
Reading and hearing about the efforts being made by TINE to reduce sugar levels in its products, including yoghurt, is one thing. Tasting it is something else entirely. Bård Hoksrud, Minister of Agriculture and Food, was able to taste his way through the history of yoghurt and experience how sugar levels have gradually been reduced.
Excellent sustainability efforts are part of the reason why TINE takes second place in the Ipsos reputation survey, beaten only by Coop Norge. The total score of 82 is the highest ever achieved by TINE, and our greatest success in terms of the environment.
TINE dairies in Sømna, Elnesvågen, Vik, Trysil, Storsteinnes and, not least, Dovre win some coveted medals at this year’s World Cheese Championships held in Bergen. Fanaost, produced by Ostegården, took first place for a superb home win.
TINE took home both honorary awards and medals at the International Food Contest held in Herning, one of the world’s biggest dairy exhibitions. Brumunddal won gold for its Litago chocolate milk.
An environmental innovation took TINE all the way into NRK Dagsrevyen. This involves using an electric motor to pump milk from the farm to the tanker, dispensing with the use of fossil fuel. If all milk were to be pumped in this way, TINE could save the environment 1 million litres of diesel a year – or 3000 tonnes of CO2.